

This is when I first started in UX design with functional specifications, information architecture, user flows, user testing. It was all so new, I spent 3 weeks on an in-depth competitor analysis and presented back to Ericsson and Telstra execs - I started to learn the art of high level stakeholder management through design and I've taken that around the globe with me since. I have my then manager, now long time mate and mentor to this day, Jason Furnell, to thank for all of this.

Old school specification before 'atomic design' was a thing. IA and flows lead to page templates > componentised functional patterns > graphic element specifications > device / network profile adaption rules.

The TSDP was a huge venture between Telstra and Ericsson and some agency level design and internal consulting was required to acquire ongoing funding.