designer - Mobile team
May 2007 - November 2011
Joining to lead the UI design for Yellow Pages mobile in '07, the hero consumer phone in Australia back then was the Nokia N95 while the Blackerry was favored by Execs. 
During my time at Sensis the iPhone was released heralding in gestural design to eventually take over the d-pad focus model. Apps also became a thing to design for. 
Android was the next big influential industry change and was a hellacious introduction. The OS and devices on which it originally shipped had dreadful rendering making good UI very onerous to do well. 
Then came iPad which opened up a whole new tablet device class. Also being touch, the design approach was impacted by both the interaction model and the luxurious screen real estate.
Throughout that revolutionary period, I worked on Yellow Pages, White Pages, Sensis Search and Whereis Maps (and a little on Trading Post) on mobile web across the myriad devices, browsers and viewports. When iPhone, iPad and Android came along I also worked on translating the mobile web experience to a native (hybrid) UX.  

What a time to be a mobile designer. Two eras are easily defined as pre and post touch UI. Until gestural interfaces became widely adopted, we had to design to both interaction models, making design and development extra tedious on top of the wide disparity in browser rendering capabilities, mobile networks still oscillating between 2G/3G & GSM, and the volume of devices on the market. 

Those early days iOS styles. Both the larger viewport and the gestural UI allowed great affordance for multi-pane interface design and allowed some of the print based graphic assets to be pulled in to digital. 

Back in the day there was no easy way to record the screen - even native screenshot capability was still a long way off. I made this rig to let the user to hold a device in a natural way. The now very cumbersome looking set up was massively valuable in allowing us to view the natural human interactions. The clear perspex was heated up over a toaster in the office to mould a form factor that would attach to the phone, and to which a webcam could be attached.